Develop emotionally resonant branding campaigns that tell compelling stories about the excitement and atmosphere Yamaha products bring to people’s lives.
“Elevating Experiences through Excitement and Atmosphere”
Based on “Yamaha-ness” we try to express and celebrate this dynamic synergy, where groundbreaking technology and artistic expression harmonize seamlessly, the values of Kando philosophy.
It encapsulates not just a brand, but a way of life, a shared journey towards a symphony of excitement that knows no bounds. Together, we celebrate the craftsmanship, innovation, and the profound thrill that defines the Yamaha experience, forever connected by unifying passion.
This concept was developed based on the idea of creating a visual representation of the harmonious interaction between design elements, layout, such as the way a tuning fork produces a pure, resonant note when struck. This concept aims to convey a sense of balance, precision and connectedness in the design and the activities within it.
We call it “Resonance Harmony”